Computer and data giant IBM announced today that it’s purchased The Weather Company’s digital assets in a multi-billion dollar deal. IBM is now the proud owner of weather dot com—the world’s most popular source for finding out what THIS! is—as well as several other ventures. The Weather Channel was not included in the deal, and the television network will now operate on its own.
You'll never believe THIS! Or, maybe you will. Between terrible stories and irrelevant slideshows, going to weather dot com these days is a painful chore. The Weather Channel's website is killing the network's credibility, and when it comes to earning a viewer's trust during a life-threatening disaster, that's a dangerous game to play.