You'll Never Believe Who Just Bought! (It Was IBM)

Dennis Mersereau · 10/28/15 01:45PM

Computer and data giant IBM announced today that it’s purchased The Weather Company’s digital assets in a multi-billion dollar deal. IBM is now the proud owner of weather dot com—the world’s most popular source for finding out what THIS! is—as well as several other ventures. The Weather Channel was not included in the deal, and the television network will now operate on its own.

Weather Channel Ends Its Rumspringa, Decides It Wants to Focus on Weather After All

Dennis Mersereau · 09/09/15 03:08PM

Years ago, The Learning Channel dumped learning in favor of Honey Boo Boo and a family led by a couple that doesn’t know how to just sit and talk at night. The History Channel slowly went from history to Hitler to the Harrisons, and The Weather Channel—once a force so powerful in America that it was the authority on weather—followed that same misguided path, eschewing the perpetual map briefings that turned them into a powerhouse to begin airing reality programs about pudgy beards, people anxiously ogling at rocks, and the foibles of a buncha rushin’, cussin’ truckers.

The Weather Channel in the 1990s Was the Pinnacle of Television History

Dennis Mersereau · 06/16/15 03:11PM

Smooth jazz. Green screens. Jim Cantore’s hair was on his head instead of his face. (The beard works for him, though.) Weather all day, every day, without a hint of hype or those ridiculous storm names. It was a successful experiment that raised a generation of scientists and likely saved countless lives. Even people who don’t care about the weather admit that The Weather Channel of the 1990s was the height of television excellence.

Forecasts Suggest Quieter 2015 Hurricane Season, But Storms Still Likely

Dennis Mersereau · 05/29/15 11:22AM

We’re three days away from the start of hurricane season in the Atlantic Ocean, and we’ve already seen one tropical storm this year. Tropical storms in May aren’t all that rare, but they aren’t exactly an omen, either. Forecasters expect a below-average hurricane season, but it just takes one to make a mess.

Strong Tornadoes Are Possible Today in Parts of Texas and Louisiana

Dennis Mersereau · 04/24/15 02:48PM

Cities like Dallas, Fort Worth, and Shreveport are under the gun for what could be an interesting bout of severe weather this afternoon, with storms potentially producing very large hail, damaging winds, and strong tornadoes. If you live in the area, make sure you have a way to receive warnings and a plan if you need to take life-saving action.

Dennis Mersereau · 03/30/15 02:33PM

The Weather Channel is running a brutal multi-platform ad campaign against the new AccuWeather network, throwing the blue behemoth's hat into the increasingly complicated battle between AccuWeather and just about everyone else. Hell hath no fury like weather geeks scorned.

Verizon Dumps The Weather Channel in Favor of Looking out the Window 

Dennis Mersereau · 03/10/15 02:37PM

Verizon FiOS unceremoniously dumped The Weather Channel from its cable lineup this morning, opting to provide subscribers with AccuWeather's new 24/7 weather network in lieu of the Atlanta-based weather behemoth. The move comes a year after the network went through an ugly public brawl with DirecTV. Kills The Weather Channel's Credibility

Dennis Mersereau · 02/27/15 03:48PM

You'll never believe THIS! Or, maybe you will. Between terrible stories and irrelevant slideshows, going to weather dot com these days is a painful chore. The Weather Channel's website is killing the network's credibility, and when it comes to earning a viewer's trust during a life-threatening disaster, that's a dangerous game to play.

Belly of the Beast: What It's Like to Spend a Day at The Weather Channel

Dennis Mersereau · 12/12/14 01:59PM

Through major hurricanes and sunny days, few media companies have created as much reach, recognition, and unlikely controversy as The Weather Channel. I lived out a weather geek's dream on Wednesday and flew to Atlanta to visit their headquarters for a day, and it was incredible experience to see how they work.

The Weather Channel's Winter Storm Names Are a Cheap Advertising Ploy

Dennis Mersereau · 10/01/14 12:21PM

No credible agency in the United States names winter storms. That being said, The Weather Channel sent out a press release this morning announcing this year’s list of winter storm names. The project continues the network’s incredibly clever viewer-run advertising campaign.

Who Wants to Buy The Weather Channel?

Dennis Mersereau · 09/12/14 03:42PM

Bloomberg reports that the companies that own The Weather Channel—including Bain Capital, Blackstone, and NBC Universal—appear to be in the beginning stages of talks to sell the Atlanta-based weather behemoth. The question is: who would buy it? Let's speculate!