This afternoon's surprise announcement that The Weather Channel will return to DirecTV after a nasty public dispute over programming and finances came as a shock to almost everyone who's kept up with the situation over the last couple of months.
The Weather Channel not only caved to the satellite provider — agreeing to halve its reality programming during the week in favor of actual weather information (a huge sticking point for both casual viewers and weather enthusiasts) — but Weather Company CEO David Kenny actually issued an apology for waging a dirty public relations fight against DirecTV.
Shortly after the news broke this afternoon, The Vane contacted WeatherNation spokesman Marc Lumpkin, who said that the multi-year contract that WeatherNation signed with DirecTV last week will remain intact. WeatherNation will appear alongside The Weather Channel in DirecTV's channel lineup, providing the Atlanta-based weather titan its first real competition in the network's 32-year existence.
In addition to its carriage on DirecTV, WeatherNation announced a deal this morning to carry its programming on digital channel 9.3 of Washington D.C.'s WUSA-TV, continuing its digital channel expansion to almost three dozen local news affiliates across the United States.
[Image via WeatherNation]