The Weather Channel Called Out the Weenies On Air and It's Glorious

Dennis Mersereau · 08/20/14 04:12PM

In the ultimate sign that the tides have turned and professionals aren't afraid to call out Grade A Weenies anymore for fear of harassment, The Weather Channel talked some sense into the Great Hurricane Hype of 2014, and it's downright refreshing.

WXGeeks: Great Promise Wrapped up in Great Disappointment

Dennis Mersereau · 07/20/14 12:45PM

The Weather Channel premiered a new show this afternoon called WXGeeks, which has all the potential to bring the network back to its weathery roots. Did it hit the mark? It's hard to tell — the show was over before it began.

The Weather Channel Is Debuting a New Talk Show Called WXGeeks

Dennis Mersereau · 07/15/14 02:07PM

The Weather Channel just announced that the network will debut a new weather-themed talk show this weekend called WXGeeks, pronounced "weather geeks." The program is an effort to call back to the channel's legacy, with executives billing the show as aimed at weather enthusiasts.

TWC During Arthur Was Great Until That Guy Chased a Woman in Labor

Dennis Mersereau · 07/05/14 02:07PM

Have you ever been so desperate for ratings that you almost got swept away by a hurricane's storm surge, then a couple of hours later chased down a woman in labor and tried to climb into the National Guard truck in which she was giving birth? If not, then you're not a reporter for The Weather Channel.

The Weather Channel Jumped the Sharknado

Dennis Mersereau · 07/01/14 10:00AM

The Weather Channel took 20 seconds out of every other commercial break yesterday to brag that they'd preempted programming to talk about the weather, because we live in a world where The Weather Channel has to use advertising time to tell its viewers that it's going to talk about the weather.

Evacuate: Why a Reckless TV Weatherman Will Get Someone Killed One Day

Dennis Mersereau · 06/24/14 01:51PM

In the past year, two high-profile television meteorologists have told people to evacuate from the relative safety of their homes to get out of the way of an oncoming tornado. That is the worst thing you could do, and this dangerous advice will get people killed one day.

Why Do Weather Maps Ignore Canada?

Dennis Mersereau · 06/23/14 03:22PM

Weather doesn't stop at the borders, but you would never know it by looking at an American weather forecast. Our friends north of the border are inundated with our forecasts, but rarely do they actually benefit from the information. Why do our weather maps stop at the border?

The Weather Channel Will Soon Start Geotargeting You on Twitter

Dennis Mersereau · 06/13/14 01:51PM

Everyone jokes that when hurricane season arrives, all you see on The Weather Channel are ads for Home Depot and batteries. Well, they really do target advertising based on the seasons, and now they're going to use your location on Twitter to show you ads tailored to your current weather.

Dave Schwartz's Weather Channel Return Is Straight From The Office

Dennis Mersereau · 04/22/14 01:30PM

Long before The Weather Channel started its downward spiral towards infotainment and cheap reality shows, the network and its meteorologists held a fair amount of stature in the public eye. Aside from Jim Cantore, one of the most popular 1990s-era TWC personalities was Dave Schwartz. TWC fired Dave in 2008, and after more than five years, he made his television re-debut on the network yesterday afternoon.

The Weather Channel's TOR:CON Actually Isn't a Bunch of Crap

Dennis Mersereau · 04/14/14 10:30AM

I am not a fan of what became of The Weather Channel after NBC bought it. The station quickly started a downward spiral of suck that was a slap in the face to both viewers and science. But I have to give them credit when it's due: when they stick to the weather, The Weather Channel is surprisingly good.