DirecTV and WeatherNation have signed a 'multi-year' deal to keep the fledgling weather network on the satellite provider's channel lineup, according to a joint press release from the two companies.
"This new multi-year agreement strengthens our relationship with WeatherNation and ensures our customers will have a service that is fully committed to providing all weather related information all the time," said Dan York, Chief Content Officer for DIRECTV. "The overwhelmingly positive comments we've been receiving from customers made the decision to extend our agreement easy and expedient."
The competitor network to The Weather Channel was brought on-air by DirecTV this past January after a particularly ugly carriage dispute between the California-based satellite provider and the weather behemoth, which held a near-monopoly on television weather until WeatherNation replaced it in over 20 million households.
Despite losing over one-fifth of its viewership, The Weather Channel's viewership actually went up in the month after it was snuffed by DirecTV.
The new contract signals that the dispute between the two companies is effectively over for at least the next few trips around the sun.
WeatherNation prides itself on its 100% weather coverage with its slogan "Real weather. Pure and simple." While the network's presentations are not as flashy or engaging as The Weather Channel's, it provides continuous weather coverage, coming in stark contrast with The Weather Channel's increasing focus on reality programming and its new Today/GMA-style morning program starring Sam Champion.
WeatherNation is still seeing its share of glitches, though. The Weather Channel filed an FCC complaint against its competitor in January, citing WeatherNation's sometimes wildly-inaccurate closed captioning.
WeatherNation is channel 361/362 on the DirecTV lineup.
[Image via WeatherNation's Facebook page]